From local roots to global reach
Today
How did a simple artisanal workshop from the 1950s transform, in just a few decades, into an international group? Thanks to deep roots, a strong sense of responsibility toward the land, and an authentic drive for innovation. It is 1951. We are in Francenigo, in the province of Treviso. Here, a small group of skilled wood artisans joins forces and founds Artigiana Legno Francenigo — or ALF — a company built on expert hands, a passion for beauty, and respect for craftsmanship Over time, those artisanal origins grew into a family business guided by the foresight of the Piovesana family, with modern production facilities and relationships around the world, while keeping intact the spirit of the place, attention to detail, sense of community, and the capacity to welcome others. In short, the desire to “make beautiful things” that still connects Alf of the past with Alf of the future.
His way of doing business, centred around cordiality, humanity and tenacity, is the light that still guides Alf Group’s corporate culture today, driving its people to create beautiful things for customers and establish relationships that last. His story, our story, is also a promise – a promise not to forget Francenigo but to embrace what lies beyond. For Alf Group, the past is fertile ground for responsible innovation and for creating shared value for our customers, colleagues and the community.